Let’s be honest. Most people read business books because they want to learn how to get more money. But, there may be a bit more to it than that. Let’s have a deeper look at the connection between reading habits and business success. To get started, let’s begin with a question.

What’s one habit that financially successfull CEOs and founders have in common?
They read. A LOT.

According to Sales & Marketing Executives International, those who read at least 7 business books per year earn more money.

In fact, they earn 2.3 times more than people who only read one book per year.

Reading seems to be one of the major habits successful people have in common. You may notice they often have beautiful bookshelves filled with books that have inspired them. They will often give credit to the books that taught them the secrets of their success.

Research by Tom Corley, author of “Rich Habits: The Daily Success Habits of Wealthy Individuals”, found that 85% of ‘rich people’ (i) read two or more education, career-related, or self-improvement books per month. That’s compared to only 15% of ‘poor people’ (ii).

Corley also found that 88% of rich people devoted 30 minutes or more each day to self-improvement reading.

When Warren Buffet was asked about the secret to his success,(iii) he said, “Read 500 pages every day.” He pointed to his stack of books and explained that knowledge is accumulated over time, “it builds up, like compound interest.”

A study of 1,200 wealthy people (iv) found that they ALL had reading in common as a pastime.

Bill Gates has said that he reads 50 books per year. Warren Buffet says he still devotes about 80% of his day to reading. Mark Cuban, billionaire entrepreneur, and Shark Tank investor reads for more than 3 hours per day.(v) When Elon Musk was asked how he learned how to build rockets he answered, “I read books.”(vi)

Tony Robbins says that a speed-reading course was his secret to reading 700 books in 7 years.(vii) They were all books on physiology, psychology, and anything else that could “make a difference in life.”